Sustainable urban development is an area that will have a decisive impact on how we cope with environmental and social challenges. The extent of these challenges demands a willingness to try new ideas and ways of working. One such example is the increased interest for collaborations between urban development projects and the business sector. In this pilot project we make an attempt to define the concept of "Business Driven Sustainable Urban Development and ask important questions of its merits and drawbacks.
The idea of the pilot project "Business Driven Sustainable Urban Development" has been the following to:
• Investigate how urban development projects can collaborate with the business sector
• Identify examples of barriers and benefits for business to become more deeply involved and at an earlier stage in urban development projects.
• Study how urban development projects can be used to facilitate growth and export volumes for businesses selling sustainable products and services.